Roq Innovation, as seen on Oprah.com , HSN, GMA, and Shark Tank, is a product development startup creating innovative solutions for the lifestyle industry. They offer a range of stylish, warm and comfortable products including scarves and their popular beanies, HEADLIGHTZ.

Brand Challenge

Roq Innovation approached our marketing agency to help develop:

• Brand Origin Story

• Product Descriptions

• General messaging

Roq Innovation's primary challenge was to differentiate itself in a crowded, online shopping market and establish themselves as a premium lifestyle brand.

Our Process

Our team began by conducting a comprehensive analysis of Roq Innovation's existing branding and messaging. We reviewed their website, social media channels, and other marketing materials to gain a deep understanding of their brand values, personality, and target audience. We also conducted research on the lifestyle industry and identified current trends and opportunities.

Next, we developed storytelling strategies and messaging that reflected Roq Innovation's brand values and personality while providing a memorable experience for their new and existing customers.

Outcome

With our messaging approach, Roq Innovation secured a unique partnership with Amazon. The launch of Roq Innovation's new product line was a success, with strong sales and positive feedback from customers. Our storytelling work inspired revamped celebrity unboxing experiences.