Sylvie Légère was adamant about reaching wider audiences and making a greater impact around the globe by refining and amplifying her voice to help ignite the spark that activates the potential of the next generation of change-makers. First, however, she needed guidance to help her authentically connect with audiences in a way that not only motivated others but allowed her to remain true to herself.

Strategy and Execution 

The LR Brand Consulting team began our work with Sylvie by engaging in activities that required her to be vulnerable enough to share her personal story. We spent time getting to know Sylvie and interviewing members of her network to understand the perceptions of those who know her well.

This research data was then utilized to create brand positioning and messaging pillars and subsequently digital and offline engagement strategies for Sylvie’s personal brand. We created a new professional bio and media kit that she could use on her newly created website (that our team designed and created) and while pitching for speaking engagements. 

Our personal brand support for Sylvie also included:

• Personal Brand Strategy

• Market Research and Industry Trends

• Brand Identity Development

• Visual Assets

• The creation of Thought Leadership Articles

• Podcast Re-brand and Partnership Support

• General Messaging and Speaking Topic development

• Ongoing brand management, coaching and support

• Website Development

Outcomes

With our support, multi-hyphenate Sylvie added published author to her list of accomplishments by publishing her first book Trust Your Voice: A Roadmap to Focus and Influence. She also launched the Trust Your Voice podcast in March 2022. Sylvie is now a sought-after speaker on topics related to leadership, civic engagement, and stepping out of your comfort zone. Branded assets have assisted PR teams with pitching and storytelling.